Performance Marketing Manager (m/f)

Zagreb, Croatia


JOB DESCRIPTION: 

Create and oversee the implementation of a strong and comprehensive mobile marketing strategy based on existing data, continuous exploration of industry developments, extensive personal experience and knowledge.

  • plan and execute performance-based user acquisition across various marketing channels
  • lead a team of experienced UA Specialists
  • advance our internal reporting tools (especially for customer value analysis)
  • regularly monitor, optimize and report on campaign performance
  • identify new partners, platforms and optimization opportunities to drive campaign performance
  • strengthen our relationships with agencies and advertising media partners, such as mobile advertising networks, video ad networks, affiliates (including Facebook, Google and others)
  • constantly improve our marketing creatives (with the help of our Art Leads)
  • stay up to date on latest user acquisition trends and emerging platforms
  • develop best practices and define key KPIs for managing success
  • collaborate with game teams through tests, help them implement features that improve acquisition

PROFILE: 

  • 3+ years of experience managing user acquisition campaigns, with a strong track record of measurable results
  • proven ability of leading a team
  • hands-on experience buying media on Facebook, Google UAC and other popular mobile networks
  • strong analytical background, degree in business or engineering preferred
  • strong in data analysis, results-oriented and metric driven (“thinking in numbers”)
  • willingness to work hands-on to deeply understand a problem
  • curious about new technologies as well as about industry trends and global consumer behavior

Above all, you need to have a strong interest in the industry and the desire to get into the work quickly and with gusto.

BENEFITS: 

Everyone has their own preferences – we can discuss what’s important to you.


If this seems like the perfect opportunity for you, please send us your CV in English only :)

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